Variable APPLICATION_NAME_REQUIREMENTConst
APPLICATION_NAME_REQUIREMENT: "lowercase letters, digits and hyphens only, 1-63 characters, starting and ending with a letter or digit" = 'lowercase letters, digits and hyphens only, 1-63 characters, starting and ending with a letter or digit'
The rule as one human sentence, for form error/helper copy — so every surface explains the same requirement in the same words.